The highly anticipated third chapter in the Katie Taylor vs. Amanda Serrano saga recently concluded, and its performance on the global streaming giant Netflix has now been quantified. While the numbers are undeniably strong, particularly within the context of women`s sports, they also offer a fascinating comparison point to their previous encounter.
According to metrics provided by VideoAmp and Netflix, the main event featuring Taylor and Serrano averaged nearly 6 million global viewers (measured as Estimated Average Minute Audience, Live+1) from the opening bell to the close. Focusing solely on the United States market, the bout captured an estimated average minute audience of 4.2 million viewers.
These figures propelled the event to the number one spot in viewership in key markets including the U.S., Ireland, Australia, and New Zealand. Furthermore, the broadcast successfully landed in the top 10 for viewership in an additional 43 countries worldwide, demonstrating significant international reach for the event.
Crucially, this performance positions Taylor vs. Serrano 3 as the highest-rated women`s sporting event so far in 2025, a significant achievement in its own right and a testament to the drawing power of these two athletes.
However, for those keeping score at home – especially in the modern fight business where bigger is often *only* seen as better – these numbers fall notably short when compared to the viewership for their second fight. That rematch, held in November, garnered a staggering 47 million average minute audience in the United States and an estimated 74 million live viewers globally.
Of course, comparing apples to slightly-less-hyped, headline-act oranges is necessary here. The rematch wasn`t the sole focus; it served as the co-main event on the absolutely massive card headlined by Jake Paul vs. Mike Tyson. That particular event became Netflix`s most-watched live-streamed sporting event ever, seen by more than 108 million viewers worldwide. Being positioned immediately before such a colossal event undoubtedly provided a viewership tailwind that is simply incomparable to headlining a card.
Despite the stark disparity with the Paul-Tyson-boosted rematch numbers, the performance of Taylor vs. Serrano 3 as a standalone, headlining all-women`s boxing event is genuinely noteworthy. The card itself made history by featuring the most title bouts during a single event, with 17 championships decided.
Adding to the event`s success narrative, the live show at New York`s legendary Madison Square Garden was a complete sell-out, packing in 19,721 fans and generating a healthy live gate of $2.63 million. This demonstrates that the interest wasn`t purely digital; the physical event was also a major draw.
As Katie Taylor secured the majority decision victory to close out the historic trilogy with a 3-0 record against Serrano – a rivalry now likely concluded – these viewership numbers underscore the significant, albeit evolving, audience for top-tier women`s boxing, particularly when showcased on major platforms like Netflix. It might not have reached the dizzying heights of a Paul-Tyson undercard slot, but headlining a successful event is a win in itself.
