The Professional Fighters League (PFL) is deeply saddened by the loss of long-time staff member Jeff Brady. He tragically passed away on Sunday in Arizona while performing a selfless act: saving the lives of two children who were drowning in a river.
Jeff Brady was a dedicated operations manager for PFL, and previously held the same role at Bellator. His work involved overseeing merchandise, apparel, and consumer products for the organizations.
While the league announced his death, the news was initially shared by Jeff’s twin brother, Greg Brady, through a touching dedication posted on Instagram. Greg`s message highlighted his brother`s inherent bravery.
“Today, I lost my twin brother, my best friend, my other half, and now my hero,” Greg wrote. “In an act of incredible bravery, he gave his life saving two young boys from drowning at the place both of us call our Lil’ Slice of Paradise, the lower river. That’s who he was… selfless, fearless, and always putting others before himself. He didn’t think twice. He saw someone in need, and he acted, just like he always did.
There are no words to describe the pain of losing someone who has been a part of me since the beginning. We shared everything… laughter, struggles, dreams, and memories I’ll hold onto forever. My heart is broken, but I am also incredibly proud of the man he was and the hero he’ll always be remembered as.”
Greg concluded his tribute by urging others to honor Jeff by embodying the same courage and kindness, stating, “Heaven gained a Viking Angel.”
Tributes from the MMA Community
Following the news of Jeff’s passing, numerous individuals from the mixed martial arts community offered their condolences and paid tribute. Fighters from various promotions, including those who never competed for PFL, shared their respects. Former UFC champion Tyron Woodley was among those who commented.
Tyron Woodley described Jeff as “An amazing human” and sent his sympathies to the family, adding, “Long live your legacy.”
Other prominent fighters who offered messages of support and tribute included Cris Cyborg, Dakota Ditcheva, and brothers Patricio and Patricky Pitbull, reflecting the impact Jeff had across the sport.
