Reportedly, Emma Raducanu`s £3 million per year agreement with Vodafone has been terminated because she allegedly requested an excessive amount of money for renewal.
Sources indicate that Vodafone will not be extending their contract with Raducanu, meaning the 2021 US Open champion will no longer be associated with the telecommunications company.
Emma Raducanu, 22, had been earning £3 million annually from Vodafone since signing a contract in December 2021.
Concurrently, she also secured endorsement deals with prominent brands like British Airways, Evian, Tiffany, and Nike.
However, the British tennis star has faced challenges with maintaining consistent performance and fitness in recent years.
Consequently, Vodafone has decided to end their partnership, reportedly due to Raducanu`s “excessive financial demands” for contract renewal, according to Mail reports.
In 2024, Raducanu amassed a significant £9 MILLION from endorsements, contributing to her total annual income of £11 million and ranking her as the seventh highest-paid female athlete globally that year.
Despite the Vodafone contract ending, Raducanu continues to have numerous other endorsement deals.
Nike and Wilson are reportedly each paying her £100,000.
Additionally, Raducanu earns £2 million from both Dior and Tiffany.
She also has an endorsement with Porsche, although their relationship became strained in October when Porsche reclaimed the luxury car they had provided to her.
Raducanu had been using the £125,000 911 Carrera GTS Cabriolet for the preceding three years.
An associate of Raducanu reportedly commented at the time: "Emma no longer possesses a Porsche.
"They have taken it back. It previously held a prominent spot at her residence."
A Porsche spokesperson stated: "While we occasionally lend Emma a car, it is strictly on an as-needed basis."
Raducanu has been approached for her comments on the matter.
Return to form after stalker ordeal
Last month, Raducanu experienced a notable resurgence in her tennis career, reaching the quarter-finals of the Miami Open.
Leading up to the tournament, she made the decision to terminate her coaching partnership with Vlado Platenik after just one match together.
Earlier in the year, Raducanu was unfortunately the target of a distressing stalking incident by a self-proclaimed "fixated" fan during the Dubai Open.
Raducanu was visibly upset and in tears when she identified the stalker merely two points into her round of 32 match. Her former coach disclosed that this individual had followed her for an extensive distance of 3,600 miles.
Raducanu identified the man, who had previously approached her in a public setting the day before. He was subsequently apprehended by security and arrested by Dubai Police as she became emotional behind the umpire`s chair.
Although Raducanu later withdrew the charges, the man has signed a restraining order, requiring him to maintain distance from Raducanu and prohibiting him from attending future WTA tennis events.
