Emma Raducanu Enjoys LA Trip After Sponsorship Deal Ends

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Emma Raducanu took a luxurious vacation in Los Angeles after her sponsorship agreement with Vodafone came to an end.

The 22-year-old British tennis sensation had been earning a significant £3 million annually as part of her promotional deal with the telecommunications company.

Emma Raducanu enjoyed a getaway to Los Angeles
Emma Raducanu enjoyed a getaway to Los Angeles
She soaked up the Californian sun on hikes in the mountains
She soaked up the Californian sun on hikes in the mountains
Raducanu posted several snaps of her trip on social media
Raducanu posted several snaps of her trip on social media
She enjoyed a meal out with a friend
She enjoyed a meal out with a friend
And she kicked back by the pool as she rested up for the clay court season
And she kicked back by the pool as she rested up for the clay court season

Sources indicate that the agreement, initially established in 2021, was terminated because Raducanu`s financial expectations were deemed too high.

Despite this, Raducanu continues to earn an estimated £9 million annually through endorsements from prominent brands like Nike, Dior, Tiffany, and Wilson.

During her LA trip, she also promoted Luxury Collective, a real estate firm, and Out Of The Blue Pools, a construction company, sharing picturesque snapshots from her travels.

Raducanu embraced a lavish lifestyle in Los Angeles, enjoying a well-deserved respite before the upcoming clay court season.

The 2021 US Open champion attended a Lakers basketball game from prime courtside seats and dined at an upscale restaurant with a companion.

Raducanu made the most of the Californian sunshine, relaxing by a large pool at a luxurious residence.

She maintained her fitness regime throughout her vacation by hiking in the Santa Monica Mountains.

Raducanu shared images of the stunning vistas, expressing her sentiments: “Going to miss my hikes.”

The British athlete is set to return to the tennis court at the Madrid Open, commencing on April 22nd.

She opted for this US getaway after withdrawing from representing Great Britain in the Billie Jean King Cup matches against the Netherlands and Germany.

Her most recent competitive appearance was at the Miami Open in late March, where she reached the quarter-finals, eventually losing a close match to world No. 3 Jessica Pegula.

This Miami appearance occurred shortly after dealing with a stalking incident and just before the tournament, she unexpectedly parted ways with her coach, Vlado Platenik, after a brief one-match partnership.

At the Dubai Open, Raducanu was disturbed by a man exhibiting “fixated” behavior while she was playing against Karolina Muchova.

He had previously given her a letter in a public area.

Upon noticing this individual in the audience during her match, Raducanu became visibly upset, crying and seeking refuge behind the umpire`s chair until security intervened and removed him.

The man has since been taken into custody by law enforcement, prohibited from attending all WTA events, and subjected to a restraining order.

It was a well-earned break for Raducanu after a hectic 2025
It was a well-earned break for Raducanu after a hectic 2025
Raducanu pulled out of representing Great Britain to head Stateside
Raducanu pulled out of representing Great Britain to head Stateside
The tennis ace stayed in a stunning mansion
The tennis ace stayed in a stunning mansion
Raducanu loves America after winning the US Open in 2021
Raducanu loves America after winning the US Open in 2021
Oliver Thornton
Oliver Thornton

Oliver Thornton from Bristol has dedicated 12 years to sports journalism. He specializes in football and tennis, having covered all major European tournaments. He's renowned for his detailed tactical analysis and on-the-ground reporting.

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