Applying a classic saying, the UFC currently finds itself in a state that is simultaneously thriving and struggling.
It is undeniable that the world`s foremost mixed martial arts promotion is enjoying immense success in terms of finances and public profile. Under the governance of TKO, the organization consistently reports record profits annually and anticipates reaching new peaks, particularly in 2026 following decisions regarding broadcast rights.
However, this financial prosperity and widespread recognition hold little value for the typical fan simply hoping to enjoy some fights from their home. Given that the UFC holds over 40 events yearly, while the pool of top-tier fighters hasn`t grown proportionally to meet this schedule, it becomes apparent why the promotion is seen by many as having flooded the market, leading to exhaustion even among dedicated MMA enthusiasts.
Writing in a recent mailbag, our colleague Jed Meshew shared his view that the quality of the product has become so diluted that the recent UFC Vegas 107 event – which featured only nine fights and lost its main event just before airing – surprisingly did not rank among the worst of the 18 events the UFC has put on in 2025.
This viewpoint sparked extensive discussion within the community.
